The challenge
Provide a high-value, exclusive reward to customers via its loyalty platform.
The solution
A long-term collaboration offering 12 months of premium access to the platform for Vodafone customers.
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Trusted by brands like Visa, Shell, McDonald’s and Hugo Boss, WithU is a hyper-personalised well-being app that boosts loyalty, engagement, and connection. Whether as a reward or membership perk, it’s a high-value incentive that drives real results for your customers and your brand.
We put your brand at the heart of every interaction, delivering a personalised, co-branded experience that engages and delights. From day one, users feel connected and supported, boosting loyalty, affinity, and long-term value.
WithU is a wellness tool users return to every week, offering thousands of workouts across 20+ modalities, adaptive programmes for every level, and beginner-friendly coaching. Your brand benefits from multi-language access and real-time engagement insights that prove impact.
WithU takes the heavy lifting off your team, delivering a fully managed service - from implementation to post-campaign review. A dedicated account manager ensures seamless technical set up, brand visibility, app customisation, and regular strategy check-ins with dynamic reporting to maximise impact.
Offered as a stand-alone perk or bundled into your platform, WithU delivers flexible redemption, tailored onboarding, bespoke marketing support, and engagement campaigns. Whether through challenges, collections, or streaks, it helps you engage your customers in a way that works best for your brand.
WithU goes beyond generic wellness. Adaptive AI plans evolve weekly, real coaches keep users on track, and gamified streaks fuel progress. From workouts and meditation to sleep and mobility, it's a holistic experience that builds lasting habits and deeper loyalty.
The partnership has seen 7 successful campaigns in 3.5 years and has expanded into other Vodafone markets, demonstrating its long-term value.
With over 65,000 customers redeeming the offer, it has become Vodafone's most successful lifestyle reward to date.
The partnership started in Australia and New Zealand, then expanded to the UK and Canada, demonstrating a scalable, global solution.
McDonald’s customers are among the most engaged users, proving that health-focused rewards can significantly boost customer loyalty and participation.
The partnership is active in 22 markets across Latin America, the Caribbean, and Africa, bringing fitness to millions of users.
The experience is fully integrated into Visa’s VCES platform, enabling a smooth global rollout and consistent user experience.
