The challenge
Provide a high-value, exclusive reward to customers via its loyalty platform.
The solution
A long-term collaboration offering 12 months of premium access to the platform for Vodafone customers.
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WithU puts your company at the heart of every employee’s wellbeing journey. We manage everything from setup to support, so you can focus on your people. The result? Employees feel seen, supported, and valued strengthening loyalty and your reputation as a people-first employer
WithU adapts to every employee’s goals, lifestyle, and preferences making wellbeing truly personal. By keeping people engaged, motivated, and progressing, WithU builds a culture of health that drives resilience and boosts morale.
WithU delivers best-in-class coaching tailored to every employee’s goals and lifestyle. Smart personalisation pairs them with elite coaches and adaptive plans so support always feels truly personal.
Your people set the goal, our AI builds the plan. With dynamic, personalised support that adapts as they progress, employees stay motivated, perform better, and feel more satisfied across your organisation.
WithU transforms fitness into a collective experience through gamification, challenges, and leaderboards, sparking friendly competition and team spirit. With real-life rewards and progress tracking, employees stay engaged, build healthier habits, and strengthen community across your workforce.
The partnership has seen 7 successful campaigns in 3.5 years and has expanded into other Vodafone markets, demonstrating its long-term value.
With over 65,000 customers redeeming the offer, it has become Vodafone's most successful lifestyle reward to date.
The partnership started in Australia and New Zealand, then expanded to the UK and Canada, demonstrating a scalable, global solution.
McDonald’s customers are among the most engaged users, proving that health-focused rewards can significantly boost customer loyalty and participation.
The partnership is active in 22 markets across Latin America, the Caribbean, and Africa, bringing fitness to millions of users.
The experience is fully integrated into Visa’s VCES platform, enabling a smooth global rollout and consistent user experience.
